One of the advantages of not having a title sponsor is the freedom to use special liveries on your motorcycle as and when you see fit. Throughout the preseason, while Yamaha haggled over potential title sponsorship deals with companies such as Telefonica, Petronas and AirAsia, in the back of their minds, the Japanese factory knew that if they failed to secure a title sponsor, they would be able instead to use the season - and Jorge Lorenzo's #1 plate - to promote their own brand in their 50th anniversary year in world championship motorcycle racing.
And this is exactly what they have done. In addition to running their current bike in corporate (blue and white) colors throughout the year, Yamaha will be a special anniversary livery for the Assen and Laguna Seca rounds of MotoGP this year. The classic red-and-white livery is based on the colors the factory sported when they first entered the sport 50 years ago, and the colors used throughout Yamaha's years of successful racing in the 1970s and '80s.
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