Suzuki Sells More Bikes in 2010, But Made Less Money

Here’s one to wrap your mind around: Suzuki sold more motorcycles in the last 9 months of 2010 than it did in same time period in 2009, but somehow managed to make less money on those sales. Selling 975,000 units in Q2-Q4 of 2010, Suzuki scored an encouraging 6.1% sales increase, but the Japanese company made only �186.3 billion in revenue ($2.26 billion USD), which was down 4.6% from the �195.2 billion ($2.37 billion USD) ...

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Umberto Braga Stefan Brägger Vincent Braillard